Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. For eCommerce businesses, content marketing is crucial in building brand awareness, driving traffic, and ultimately converting visitors into customers. Unlike traditional advertising, which interrupts the consumer’s journey, content marketing provides value and information that nurtures long-term relationships with your audience. As an eCommerce entrepreneur, understanding content marketing allows you to position your brand as an authority, gain trust, and boost customer loyalty.